At the ITB Berlin 2017, Qatar Airways unveiled its new Private Business Class experience – the Qsuite. The airline is ushering in a never-before-seen standard in Business Class travel with the new, patented seat design which had been two years in the making.
Unveiled by the chief executive of Qatar Airways – Akbar Al Baker, Qsuite features the industry’s first-ever double bed available in Business Class, with privacy panels that stow away, allowing passengers in adjoining seats to create their own private room.
Adjustable panels and movable TV monitors on the centre four seats allows colleagues, friends or families travelling together to transform their space into a private suite, allowing them to work, dine and socialise together. These features provide the ultimate customisable travel experience that enables passengers to create an environment that suits their own unique needs.
Qatar Airways is also launching a new food and beverage concept, introducing a menu that offers a host of new dining choices. In addition to the existing decadent ‘dine on demand’ service, the new Business Class menu will now offer a selection of snack ‘sharing dishes’ available throughout the flight, allowing travellers to turn dining at 35,000 feet into a social experience.
Al Baker said: “Today I am proud to unveil the future of Premium travel with our new QSuite Business Class. Our unique and patented design is a world first in many ways and challenges industry norms by offering passengers more privacy, more choice and more personalisation. With these innovations, Qatar Airways has revolutionised the way we serve our Business Class travellers enabling our passengers to enjoy a First Class experience in Business Class. This is truly Business Class as never seen before and is entirely in keeping with our Premium product and service philosophy.”