Royal Caribbean International has released a new disruptive TV advert to mark the start of its wave promotion period. The documentary-style commercial captures the true-to-life moments and destinations of a Royal Caribbean holiday, and also portrays cruise holidays in an entirely new light.
The new ‘Where Extraordinary Happens’ campaign recreates the real-life experiences and memories of a Royal Caribbean holiday. It features a mix of both vibrant and tranquil moments and sounds, including crickets on the beach, church bells, a child’s laughter as well as the sound of a waterfall.
Directed by Nez Khammal, the ad campaign looks to encapsulate the holiday sensation, transporting people back to their favourite holiday moments, inspiring them to create new holiday memories and ultimately, making viewers consider a cruise holiday.
Commenting on the new campaign, Mario Bounas, director of marketing, Royal Caribbean International said;
“We continue to break Royal Caribbean from the mould of stereotyped cruise holidays, just like our incredible ships and extraordinary destinations do every day.
The realism and tranquillity of our advert should give viewers a different perspective of a cruise holiday and time to reflect on their own holiday moments. We want to showcase the incredible destinations our guests can visit and the memories they can make by holidaying with Royal Caribbean. Ultimately, our aim is to give our guests a holiday-of-a-lifetime, which this new campaign encapsulates”.
The ad will debut in the UK on December 26th and will run across all major UK stations and their digital subsidiaries, as well as major Irish networks until the first week of February 2017.
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